PerfectTed on Dragons’ Den and Why More People Are Turning to Matcha

Matcha had a moment on Dragons’ Den when PerfectTed, Europe’s first matcha-powered energy drink, secured a deal with two of the UK’s most influential Dragons. The pitch was punchy, the branding was sharp and the message was clear: in 2025 people are looking for clean energy, and matcha is leading the charge.

Here at Mikata, we’ve known that for a while.

What is PerfectTed?

Founded by Marisa Poster, Teddie Levenfiche and Shariz Daya, PerfectTed offers a ready-to-drink energy drink made with Japanese matcha, sparkling water and natural fruit flavours. It’s vegan, gluten-free and made without artificial additives.

Each can delivers a hit of caffeine and L-theanine, the amino acid that helps promote calm focus. The goal? Replace synthetic energy drinks with something cleaner, smoother and naturally effective.

What happened in the Den?

The founders entered the Den asking for £50,000 in exchange for 5% equity. They delivered a confident pitch focused on matcha’s health benefits, strong early traction and growing retail presence in Selfridges, Holland & Barrett and Planet Organic.

The Dragons were impressed. After some negotiation, Steven Bartlett and Peter Jones teamed up to invest £50,000 for 10% equity. This is a clear signal that matcha is now firmly on the mainstream radar and here to stay.

The rise of matcha, and why quality matters

PerfectTed’s appearance marked a turning point for matcha in the UK. But while canned matcha drinks offer convenience, they’re just the starting point. If you want to experience matcha the way it’s meant to taste - fresh, creamy and complex then the real leap comes when you make it yourself.

That’s where Mikata comes in.

We make ceremonial-grade matcha, sourced from Uji, Japan, the region most revered for its matcha cultivation. Our matcha is first-harvest, shade-grown and stone-ground to preserve flavour, colour and nutrient content. It’s the kind of matcha that delivers clean, focused energy with nothing added and nothing taken away.

Why more people are making the switch

Canned matcha is great for grabbing on the go, but it’s not the full story. With Mikata, you get:

• Full control over sweetness, texture and temperature
• A richer flavour profile that you can’t replicate in a can
• Up to 70 mg of caffeine per serving, paired with high L-theanine for a calm, sustained lift

It’s the next step for anyone who wants to go deeper into the matcha experience, whether for focus, fitness or a mindful daily ritual.

Final thoughts

PerfectTed’s Dragons’ Den appearance brought matcha into the spotlight. But if you’re ready to go beyond the basics and experience matcha at its best, Mikata is where you start.

We’ve always believed in clean energy, better routines and no shortcuts. And it turns out, the rest of the world is catching on. Shop great matcha here.